AI Social Media Manager – "Sam"

You need a steady social presence that’s on-brand, timely, and tied to real business outcomes – not just likes. Sam turns your priorities into channel-specific calendars and assets, listens for signals, and learns what resonates so each week performs better than the last.

Sam’s Promise

“I keep your channels active, relevant, and safe—so every post has a purpose and every campaign has a pulse.”

What Sam Actually Does (Day-to-Day)

Sam translates themes and offers into platform-specific calendars, drafts posts and captions, adapts long-form content into social-ready formats, and tracks UTMs. Each week, Sam summarizes performance so the team knows what to repeat or rethink.

Why Leaders Pick Sam

Sam reduces calendar churn, speeds approvals, and provides clear insights on what to amplify or retire. Governance is built in to keep voice, claims, and community guidelines intact.

How the Role is Composed

PlannerCreatorListenerBrand Guard

Themes and slots, drafts per network, trend and sentiment scanning, tone and claims checks.

Weekly Rhythm

Align goals

Schedule posts

Approve

Publish

Listen

Summarize learnings

Iterate

Guardrails

Brand voice & platform policies

Avoids sensitive claims

Escalates risky interactions

Human approvals (brand-critical)

What to Measure

Calendar reliability & approval latency

Engagement rate & click-through

Conversions influenced by social

Response time to key mentions

Share of voice on priority topics

Where Sam Fits

Ideal for growing brands balancing multiple channels and regions. Sam integrates with your scheduler and collaboration tools; sensitive replies and escalations always stay human.

Recommended Next Step

Pilot 2–4 weeks with a single campaign or theme, set weekly goals, and run a simple retrospective loop to tune tone, hooks, and formats.

Recommended Stack (Start Lean, Expand Later)

Anchor on one scheduler, one collaboration hub, and a simple analytics view with UTM tracking. Add listening and creative tools where they pay back.

Example tools:
• Scheduling: Buffer, Hootsuite, Later
• Collaboration: Asana / Jira, Notion / Confluence, Slack
• Creative: Canva / Figma
• Analytics: Native platform insights, GA4, Looker / Power BI

Is Sam a Good Match for Your Team?

If you need reliable daily / weekly publishing and clear readouts without expanding headcount, Sam compounds value quickly. If brand risk is high, start with non-reply content and expand to light community management once guardrails are proven.