AI Marketing Manager – "Alex"

You want more high-quality content out the door without turning your team into a production line. Alex is a personified AI Marketing Manager who plans your editorial calendar, drafts on-brand assets, and keeps SEO hygiene tight – so your people can focus on campaigns and creative judgment while output, consistency, and learnings go up.

Alex’s Promise

“Give me your goals and voice, and I’ll turn them into a steady drumbeat of on-brand content that actually moves the numbers.”

What Alex Actually Does (Day-to-Day)

Alex turns growth priorities and ICP insights into themes, calendars, and briefs, then produces first drafts across blog, landing pages, email, and social posts. On every asset, Alex nudges on-page SEO – titles, metas, internal links, FAQs, and schema suggestions – so the backlog ships cleaner and faster. After publication, Alex closes the loop with weekly performance snapshots that explain what changed, why it changed, and what to do next.

Why Leaders Pick Alex

Alex converts strategy into momentum. You’ll see faster brief-to-publish cycles, fewer rewrites, and weekly “what changed” narratives that make decisions easy. Governance is built in: brand voice, claims, approvals, and privacy rules are respected end-to-end.

How the Role is Composed

StrategistCampaign OpsInsights & SEOBrand Guard

Lightweight specialist agents work together: topics and briefs, calendar and tickets, keywords and on-page fixes, tone and claims checks.

Weekly Rhythm

Plan

Brief

Draft

Review

Publish

Snapshot

Guardrails

Brand voice encoded up front

Cites sources for statistics

Escalates sensitive claims

Prompt / response logs

Least-privilege data access

Human approval required

What to Measure

Throughput: publish-ready assets

Brief → approved → live cycle time

CTR, time on page, engagement

Search readiness & impressions

Approval SLAs & revision counts

Where Alex Fits

Ideal for SMEs and mid-market teams that publish regularly but struggle with cadence and consistency. Alex plugs into your CMS and analytics, collaborates in your existing tools, and routes anything sensitive to the right human approver.

Recommended Next Step

Start a focused 2–4 week pilot with 6–8 assets, weekly check-ins, and clear go / no-go criteria. When the value is obvious, scale to the full calendar.

Recommended Stack (Start Lean, Expand Later)

Begin with one authoring workspace tied to your style system, one collaboration hub for briefs / approvals / retros, your existing CMS with lightweight SEO aids, and a simple analytics view that feeds the weekly “what changed” narrative.

Example tools:
• Authoring: LLM workspace + style library
• CMS / SEO: WordPress or Webflow; Surfer / Frase / Clearscope; Screaming Frog
• Collaboration: Asana or Jira; Notion or Confluence; Slack channel handoffs
• Analytics: GA4, Search Console, Looker / Power BI

Is Alex a Good Match for Your Team?

If you publish several assets per month, want cleaner handoffs and fewer rewrites, and value clear accountability on brand and claims, Alex will compound value quickly. If you’re still defining ICP or voice, begin with a lighter pilot focused on briefs, short-form drafts, and on-page hygiene to avoid over-engineering.